Consumers tend to be wary of car dealers. The common consensus is that salesmen set out to deplete pocketbooks and offer disadvantageous prices to their customers. This assumption is far from the truth, however. Dealers expect and welcome their customers' negotiation, and they look forward to striking deals that allow both sides to prosper. The negotiation ball is in the consumer's court. It's up to the consumer to know how to negotiate to find the best outcome possible. The following are three essential tactics to keep in mind when sealing the deal over a vehicle.

Car dealers make the bulk of their profit from commissions. This is an useful tidbit to consider when negotiating for your dream vehicle. It is not in the seller's best interest for you to walk away from the deal, so if you negotiate within reason, you will likely be able to drive that car off the lot with a price that works for you. Don't be afraid to drive a hard bargain. Shoot below your preferred price range to see how much of a discount you might be able to score. Quote an offer equal to 25 percent off of the asking price. The seller won't choose to withhold the sale on principle if your suggested price is lower than expected. His profession dictates that he should expect you to negotiate a lower price, and he is trained to counter your offers until you meet in the middle. Don't pay too much for what you want, but don't walk away from it either.

Car dealers are only intimidating if you face them unprepared. Sure, they are driven by the living they have to earn, thus their hard negotiation tactics. However, as a smart consumer, a well-mannered individual, and an informed bargain hunter, you can hold your own when buying a vehicle.


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So what changes when we get in the car? Why does a lovely person who would hold the door open for you change behind the wheel? The very same person, who would forgive someone for making a genuine mistake. Yet on the road they would beep, use unsavoury hand signals, shout and swear at a person for simply making a genuine error.

Let's face it we all make mistakes every day and we hope people will forgive us for them. Remember, when a driver makes a mistake near you don't take it personal, it could have been the only mistake they have made all week! Now I know what you are thinking, "Well someone else's mistake could cause damage to my car, injury or even death".

Getting angry because of someone else's mistake could be seen as just instinctive. But, allowing that anger to become counterproductive will only make matters worse, so yes be angry but control your anger, remember emotion plays a massive part in our ability to make rational decisions. You could end up making the wrong decision and end up being the person who does cause someone else to be hurt.